Students Working Against Tobacco (SWAT) is Florida's statewide youth organization working to mobilize, educate, and equip Florida’s youth to revolt against and de-glamorize Big Tobacco. SWAT is a united movement of empowered youth working towards a tobacco free future.
SWAT's message is about Big Tobacco's marketing practice and exposing the manipulation of the tobacco industry. The tobacco companies are targeting kids, and we want to urge the youth of Orange County to stand up against them.
SWAT's message is not about health.
SWAT’s message is about empowerment.
We are not trying to tell youth how to live their lives. That’s not our job. What we do want is for the youth of Orange County to learn how the tobacco industry works and just how far they will go to recruit them as new customers.
Big Tobacco loses 1200 customers everyday – because some people quit, and some people die. In order to keep their profits sky-high, they must recruit new, long-term tobacco users.
Almost 90% of all smokers are addicted by the time they turn 18.
Big Tobacco knows that if youth don't start using tobacco by the time they turn 18, chances are they never will…
…yet they claim that they are not targeting kids!
There are active SWAT chapters in schools and community centers throughout Orange County.
For more information about getting involved, contact Tenecia Wood ext 1298 at Tenecia_Wood@doh.state.fl.usorcall 407-858-1400 ext. 1298.
Quotes from Tobacco Companies
The Tobacco Industry has said some shocking things about why teenagers are important to their business. Here are just a few…
If our company is to thrive and prosper, over the long term we must get our share of the youth market… Thus, we need new brands designed to be particularly attractive to the young smoker.
R.J. Reynolds, 1973
It is important to know as much as possible about teenage smoking patterns and attitudes. Today’s teenager is tomorrow’s potential regular customer.
Phillip Morris, 1981
If you are really and truly not going to sell to children, you are going to be out of business in 30 years.
Bennett LeBow, CEO of Brook
Group Ltd. makers of Lark and L&M cigarettes.
Younger adult smokers are the only source of replacement smokers…If younger adults turn away from smoking, the industry must decline.
R.J. Reynolds, 1984
The base of our business is the high school student.
Lorillard memo referring to
Newport brand, 1978
The ability to attract new smokers and develop them into a young adult franchise is key to brand development.
Philip Morris, 1999
They represent tomorrow's cigarette business...As this 14-24 age group matures, they will account for a key share of the total cigarette volume - for at least the next 25 years.
R.J. Reynolds, 1974
Overall, Camel advertising will be directed toward using peer acceptance/influence to provide the motivation for target smokers to select camel.